000 00394nam a2200157Ia 4500
008 230524s9999 xx 000 0 und d
082 _a658.43
_bSHI
100 _aTerence A.Shimp
245 0 _aAdvertising And Promotion : An IMC Approach
250 _a2ND
260 _aNEW DELHI
_bCengage
_c2009
300 _aXV;537
500 _aQuantity Number: 2
650 _aManagement
942 _cBK
999 _c44048
_d44048