TY  - BOOK
AU  - Kevin Lane Keller
TI  - "Strategic Brand Management: Building, Measuring & Managing Brand Equity"
SN  - 9788131719770
U1  - 658.4012 
PY  - 2008///
CY  - NEW DELHI
PB  - Pearson
KW  - Management
N1  - Quantity Number:  5
ER  -