TY  - BOOK
AU  - Thomas C.O'Guinn
AU  - " Chris T.Allen, Richard J.Semenik,,,"
TI  - Advertising Management With Integrated Brand Promotion
U1  - 4.6 
PY  - 2009///
CY  - NEW DELHI
PB  - Cengage
KW  - Management
N1  - Quantity Number:  2
ER  -