00371nam a2200145Ia 4500008004100000082001600041100001500057245005000072250000800122260002500130300001200155500002500167650001500192700001800207230524s9999    xx            000 0 und d  a658.43bSHA  aKruti Shah 0aAdvertising & Promotions : An IMC Perspective  aIST  aNEW DELHIbTMHc2009  aXXX;977  aQuantity Number:  25  aManagement  a Alan D'Souza