Terence A.Shimp <br/><br/>
Advertising And Promotion : An IMC Approach 

 - 2ND 
 - NEW DELHI  Cengage  2009 
 - XV;537 
<br/><br/> Quantity Number:  2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.43  / SHI