00429nam a2200157Ia 4500008004100000020001800041082001600059100001900075245007100094250000800165260002500173300001200198500002400210650001500234700002200249230524s9999    xx            000 0 und d  a9780070581944  a658.73bBEL  aGeorge E.Belch 0aAdvertising And Promotion : An Integrated Marketing Communications  a6TH  aNEW DELHIbTMHc2008  aXIV;777  aQuantity Number:  2  aManagement  a Michael A. Belch