TY  - BOOK
AU  - Rajeev Batra
AU  - " John G.Myers, David A.Aaker,,,"
TI  - "Advertising Management,"
SN  - 9788177588507
U1  - 658.8343 
PY  - 2009///
CY  - NEW DELHI
PB  - Pearson
KW  - Management
N1  - Quantity Number:  15
ER  -