TY  - BOOK
AU  - Kenneth E.Clow
AU  -  Donald Baack
TI  - "Integrated Advertising, Promotion, And Marketing Communications"
SN  - 9788120333055
U1  - 658.162 
PY  - 2007///
CY  - NEW DELHI
PB  - PHI
KW  - Management
N1  - Quantity Number:  2
ER  -