@book{37942,
	author = {Michael J.Etzel and " Bruce J.Walker ,William J.Stanton ,Ajay Pandit,,"},
	title = {Marketing : Concepts & Cases},
	publisher = {MGH},
	year = {2006},
	address = {NEW DELHI},
	edition = {13TH},
	note = {Quantity Number:  45}
}