"Strategic Brand Management: Building, Measuring & Managing Brand Equity" (Record no. 46792)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00460nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230524s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788131719770 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.4012 |
| Item number | KEL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kevin Lane Keller |
| 245 #0 - TITLE STATEMENT | |
| Title | "Strategic Brand Management: Building, Measuring & Managing Brand Equity" |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3RD |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | NEW DELHI |
| Name of publisher | Pearson |
| Year of publication | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XIII;701 |
| 500 ## - GENERAL NOTE | |
| General note | Quantity Number: 5 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Central Library, Trident Academy of Technology | Central Library, Trident Academy of Technology | General Stacks | 05/24/2023 | 658.4012 KEL | 37845 | Books | ||
| Central Library, Trident Academy of Technology | Central Library, Trident Academy of Technology | General Stacks | 05/24/2023 | 658.4012 KEL | 37846 | Books | ||
| Central Library, Trident Academy of Technology | Central Library, Trident Academy of Technology | General Stacks | 05/24/2023 | 658.4012 KEL | 37847 | Books | ||
| Central Library, Trident Academy of Technology | Central Library, Trident Academy of Technology | General Stacks | 05/24/2023 | 658.4012 KEL | 37848 | Books | ||
| Central Library, Trident Academy of Technology | Central Library, Trident Academy of Technology | General Stacks | 05/24/2023 | 658.4012 KEL | 37849 | Books |