Advertising And Promotion : An Integrated Marketing Communications (Record no. 43976)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00477nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230524s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070581944 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.73 |
| Item number | BEL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | George E.Belch |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising And Promotion : An Integrated Marketing Communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6TH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | NEW DELHI |
| Name of publisher | TMH |
| Year of publication | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | XIV;777 |
| 500 ## - GENERAL NOTE | |
| General note | Quantity Number: 2 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Michael A. Belch |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Central Library, Trident Academy of Technology | Central Library, Trident Academy of Technology | General Stacks | 05/24/2023 | 658.73 BEL | 31959 | Books | ||
| Central Library, Trident Academy of Technology | Central Library, Trident Academy of Technology | General Stacks | 05/24/2023 | 658.73 BEL | 31960 | Books |